Thursday, 4 April 2013

QUESTION 4/5: WHO IS YOUR AUDIENCE AND HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

In order to make sure I was designing a magazine that would appeal to the right audience, I carried out research on existing magazines and the sort of look they had plus their current market. Along with this, I also conducted a questionnaire and asked 30 people the type of magazines they enjoy to read plus their favourite type of content. This research process was really helpful as it firstly gave me direction on the look I should be aiming for in order to created a product that would appeal to my target audience. The age of my target audience is young people starting from the age of 16, up to 25. My audience are people who into the urban genre of music which focus on r&b and hiphop. My questionnaire results showed that people enjoyed reading celebrity gossip, therefore, my magazine will include artists who specificy in the urban genre of music.  because of their age group, its most liekly that my audience will be very faimilar to different forms of the media and will consume through their mobiles, tv or even radio. This is a positive factor for my magazine as it means the stories reported will be current and interesting to the public. Everything about my magazine has to be verry appealing and different as the media world is expanding and theres greater competition, theres a bigger challenge to keep the public interested.

I personally belive that I have managaed to attract/address this audience through my magazine as I tried to meet the conventions of sucessful, well existing music magazines. I have analysed my magazine outlining the areas which I believe are most effective:





Wednesday, 3 April 2013

QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Bauer Media

Bauer Media is Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.
Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people.
Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including Heat, Closer, 4 Music and Grazia.

Because of how established and versatile Bauer Media are, they would be able to appeal to its audiences and effictebly produce a music magazine which will be appealing to a range of people. It deals with everything from magazines and radio stations and also runs a range of popular magazines. This means that it has backgroud understanding of the characteristics that a succesful music magazine should have. In terms of the genres/music types that it would be likely to publish, i think it would look to sell music which is currently very popular in order to be current and sell more. The more modern they are, the more relevant they will be and they're more likely to have a bigger audience. because of this, i believe that it would a very appropiate instution to distrubute my magazine as it currently doesnt have products which specifiy in urban music or culture. they are very much based on pop singers and music therefore with my media product it would allow them to appeal to a wider audience and be more versatile with their brand.