Bauer Media is Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.
Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people.
Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including Heat, Closer, 4 Music and Grazia.
Because of how established and versatile Bauer Media are, they would be able to appeal to its audiences and effictebly produce a music magazine which will be appealing to a range of people. It deals with everything from magazines and radio stations and also runs a range of popular magazines. This means that it has backgroud understanding of the characteristics that a succesful music magazine should have. In terms of the genres/music types that it would be likely to publish, i think it would look to sell music which is currently very popular in order to be current and sell more. The more modern they are, the more relevant they will be and they're more likely to have a bigger audience. because of this, i believe that it would a very appropiate instution to distrubute my magazine as it currently doesnt have products which specifiy in urban music or culture. they are very much based on pop singers and music therefore with my media product it would allow them to appeal to a wider audience and be more versatile with their brand.
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