Thursday, 4 April 2013

QUESTION 4/5: WHO IS YOUR AUDIENCE AND HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

In order to make sure I was designing a magazine that would appeal to the right audience, I carried out research on existing magazines and the sort of look they had plus their current market. Along with this, I also conducted a questionnaire and asked 30 people the type of magazines they enjoy to read plus their favourite type of content. This research process was really helpful as it firstly gave me direction on the look I should be aiming for in order to created a product that would appeal to my target audience. The age of my target audience is young people starting from the age of 16, up to 25. My audience are people who into the urban genre of music which focus on r&b and hiphop. My questionnaire results showed that people enjoyed reading celebrity gossip, therefore, my magazine will include artists who specificy in the urban genre of music.  because of their age group, its most liekly that my audience will be very faimilar to different forms of the media and will consume through their mobiles, tv or even radio. This is a positive factor for my magazine as it means the stories reported will be current and interesting to the public. Everything about my magazine has to be verry appealing and different as the media world is expanding and theres greater competition, theres a bigger challenge to keep the public interested.

I personally belive that I have managaed to attract/address this audience through my magazine as I tried to meet the conventions of sucessful, well existing music magazines. I have analysed my magazine outlining the areas which I believe are most effective:





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